Last week 4:44 dropped and Jay Z had a good week. There were a million think pieces about the album as a response to Lemonade (he is forgiven!) and everybody got back on Tidal to have a listen. Everything is cloud nine in the life of Jay Z, it appears.
But then, the Kardashians came around to wipe him from the headlines, it didn’t take that long. Historically, it’s always seemed like Jay and Bey have a particular aversion to the K-squad. Jay wasn’t there for the Kimye wedding, Kanye has said that North and Blue have never played together (WHY) and every six months or so, some press comes out about how Beyonce thinks Kim is tacky. It could be that it’s all a fake-out and that they have super secret picnics together in Delaware every July, but I doubt it.
So this morning, Rob Kardashian and Blac Chyna had it out on Twitter/Instagram again. The last time they had a public spat, everyone was fairly sure that it was to promote their new reality TV show (Kris Jenner, momager of the decade) and it sank beneath the ocean with our short attention spans. This time, Rob has come out to say that Blac was using him for money the entire time (surprise!), she cheated on him their entire marriage (surprise?), and that she had had a threesome with T.I. and Tiny. He also posted her nudes, so if you’re on Instagram and you follow them, there should be some Blac Chyna vagina in your feed. Also nipples, I think, I’m not actively looking for them. It’s trending #1 on Twitter right now.
If you were Jay Z, and you spent years putting together this album. A confessional album that bares your soul, asks forgiveness from your wife, your audience, from all the people that you’ve wronged over the years – would you be cool with the Kardashians upstaging you over a social media fight? Wouldn’t this be another notch in your belt as to how much you dislike these people already? 4:44 went platinum in less than a week, and everyone is more focused on tweets, possible jail times and Arthur George socks. Jay Z likes to hold his grudges, he may not get over this one in a hurry.