Your weekly Katy Perry update

Katy Perry is on a PR rampage so wherever you go there she is, whether you like it or not. That’s fine, that’s the nature of marketing, make sure every last person sees or hears you, but man alive, I am over her. We’re on her “purposeful pop” phase and purposeful pop works if you back it up and you’re Joni Mitchell. Otherwise neither Chained to the Rhythm or Bon Appetit fits into whatever she’s trying to sell.

Katy Perry Swish PR

Anyway her marketing team has been hard at it this week:

  • She’s released her new set of shoes. They are hideous. The box is cute?
  • Carpool karaoke with James Corden:  I sat through all 9 minutes of this ( I want my 9 minutes back!) you don’t learn anything about her other than it’s again all about the Taylor feud and it’s eye-rollingly irritating. “She started it and it’s time for her to finish it.” That is the response of a sulky 15 year old.
    And then she goes on about how women should come together. Sigh. If I were to give her some benefit of the doubt, I would suggest that Corden’s team edited the video to make her look like a petulant harpy and that there were many things that she might have talked about positively (Hilary Clinton, world peace, gay rights?) that ended up on the cutting room floor. However, you would also think that her own team had some say in how it was put together and if her team vetted that, she needs new marketing people stat.
  • Released her new single ‘Swish’ with Nicki Minaj. I sense a running theme here. It’s going to be a loooooong PR train if you can’t find something else to talk about.
  • Signed onto to be a judge for the new American Idol on ABC. I guess that means another season for Katy PR? Please kill me.

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