It’s liberating to be Kendrick Lamar on the cover of Damn

He is Kendrick Goddamn Lamar, he has sold a trillion records and every critic from here to Belarus has lost their minds over To Pimp a Butterfly

Therefore:

Kendrick Lamar on the cover of Damn

Kendrick Lamar does not give a sh!t about what you think about his new cover album, in fact, Kendrick gives so little beans about it that he is 100% okay to front it with a white t-shirt and his eyes half closed against some rando brick wall. He knows you’ll listen to it regardless and that’s the point right? He could do anything on this cover and you’re going to still drop what you’re doing to talk about Humble; and I imagine to Kendrick who probably thinks about racism on the daily, that would be incredibly liberating.

There’s an interview with the graphic designer (I know, there’s a graphic designer on this thing??) in which he talks about making it loud and abrasive and bucking the design trend, so you know that even if they look like they haven’t thought about it, they’ve thought about it.

I’m so fuckin’ sick and tired of the Photoshop /
Show me somethin’ natural like afro on Richard Pryor /
Show me somethin’ natural like ass with some stretchmarks /

Kendrick is on Damn, practicing what he preaches.

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